The RWA Scale – Investigating “public opinion concerning a variety of social issues”

A friend (thanks D.C.) brought an interesting book to my attention the other day, the cornerstone of which is a survey known as the “RWA Scale” developed by Bob Altemeyer of the University of Manitoba. The survey describes itself as “an investigation of general public opinion concerning a variety of social issues,” and saying anything more would probably be a mistake. Anyway, because the book and